360 Wealth Management for Entrepreneurs and Intrapreneurs

Peter Racen is a business owner, entrepreneur, and an Estate and Business Planning Specialist with Northwestern Mutual Wealth Management Co. Peter spent the first 21 years of his professional career working in a family owned business that was started by his grandfather in 1946. The company grew over the years, but also dealt with several issues including the unexpected death of Peter’s father at a young age. The business was sold successfully to an outside buyer in 1999.  Peter joined Northwestern Mutual in October 1999 and has taken his experience as an owner of a closely held family business to help other business owners address the issues he and his family faced. Peter’s passion is to help business owners protect and preserve the value they worked so hard to create. Now as Director of Estate and Business Planning for the Clayton Network Offices of Northwestern Mutual, Peter focus is to provide integrated personal, business, estate planning, and investment services to business owners and high net worth clients.  

Peter’s vision since October 1999 has been to serve business owners, executives and high net worth clients by delivering financial services differently than what he experienced when he owned his family business.  He works with clients by first taking a collaborative advisory team approach to develop a comprehensive, values based approach to planning.  Peter works with the client’s other trusted advisors to gain clarity on the client’s goals. He and the other advisors then focus on achieving results through time-tested strategies and effective implementation.

What’s your vision for the future? Your hopes and dreams are unique. Your plan to achieve them should be, too. The Racen team will work with you to develop a comprehensive integrated financial plan built on a time-tested, solid foundation to help you:

  • Protect your income and assets
  • Offer cost-effective benefits to attract and retain the best and brightest employees
  • Reward and retain key employees who add the most to your business
  • Protect your business from the unexpected loss of an owner or key employee
  • Efficiently transition your business when you’re ready to leave
  • Maximize your estate and create a lasting legacy

Comprehensive Integrated Planning

We assemble a collaborative team of advisors to address the many aspects of your financial situation, including:

  • Cash flow
  • Asset management
  • Wealth accumulation
  • Risk management
  • Business succession
  • Wealth transfer
  • Charitable giving issues

My Mission

My mission is to help you create a lifetime of financial security. Financial planning doesn't happen by chance; it is the product of sound decision-making. Whether you are looking to protect, grow or transfer wealth, as a Wealth Management Advisor, I can help. I understand the complex financial issues and the ways in which these issues might affect your future.

Whether you’re planning for yourself, your family or your business, I’ll work with you and your advisors to develop a customized financial plan that puts you in control of your financial future with integrated strategies, objective advice and recommendations based on your priorities.

The Business Owner Advantage

Separating the financial needs and goals of your business from the goals you set for you and your family is difficult. The Racen team will help you develop an integrated approach that addresses both, allowing you to create a competitive business advantage and live the life you envision. Let us help you build and implement strategies to create, grow and protect your business’ value and success.

With a focused expertise on the business owner, Peter Racen can provide guidance for any of your business issues:

Exit Planning Newsletters for Business Owners

Exit Planning is a key priority of my service to business owners. Using an established process, we discover what you value most, and then we work with your team of advisors to create a written roadmap and execute a strategy allowing you to exit your businesses on your terms and conditions to reach your goals. Read the latest Exit Planning newsletters here.

The Learning Center

You may also find the following articles and videos helpful:

Read more: Article Library | Northwestern Mutual

Additional Relevant Articles by Peter Racen

"Don't Wait Until It's Too Late: 4 Ways to Avoid the Pitfalls of Piecemeal Planning"
Business.com - Oct. 20, 2015

Piecemeal strategies leave you vulnerable to market volatility, unforeseen organizational shake-ups, and personal tragedies. Read why piecemeal planning leads to peril.

"How To Plan Your Exit Strategy When You Begin Your Business"
Tweak Your Biz.com - Nov. 5, 2015

Many of the exit strategy options that are available when you plan ahead may disappear as the years pass, increasing your risk of financial hardship. Read how to plan your exit strategy.

"The Question No One Asks: Could Your Business Survive Your Death?"
Upstart Business Journal - Jan. 4, 2016

While it's difficult to imagine your business without you, the inevitable will happen. Learn how your business can survive after you're gone.  Read "The Question No One Asks."

"4 Questions Entrepreneurs Should Ask Their 401(K) Providers"
Entrepreneurs.com -April 8, 2016

Confused about which 401(k) provider fits best with your company, or what the costs are? Here's my article on the four must-ask questions for every entrepreneur with a 401(k) plan.

My Team

To learn more about our team members, click on My Team. Each of us has a unique background and set of skills – all of us share the same commitment to serving your needs.

We look forward to speaking with you soon.

Peter Racen, CLU®, ChFC®, CASL®, CFP®, AEP®
Wealth Management Advisor

Racen Wealth Management

Webcast Available Now: Strength, Stability, and Financial Security in Volatile Times

Watch the client webcast to hear Northwestern Mutual leaders share their long-term view on the coronavirus impact and answer common questions from clients. Watch Now

4 Key Things to Know About the Coronavirus Stimulus Package

The coronavirus stimulus package is designed to bolster the economy and help Americans impacted by the coronavirus. Read more.

4 Spending Traps to Avoid While Social Distancing

While you might feel like you’re saving money while staying home, you may find hidden fees that add up. Read more.


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck